Cartridge Web’s marketing strategy is to provide exclusive contracts with only one regional distributor for CW-branded products. Due to the sales channels and unique strategy, GPI is gaining success not only in supplying remarkable branded products, but also in neutral and private label packaging for customers requirements. The difference between the generic and CW-branded product lines is the packaging. Both product lines are favored by European and North American customers for the consistent premium quality and patent avoidance design. CW has earned outstanding recognition in the industry.